What is meant by email validation?
The procedure that runs behind verifying the authenticity of an email address is called email validation. At times, there are fake email addresses created by people, especially by hackers. The process of email validation also does the job of scanning the address for typo errors and checking if the mistakes are genuine or purposely done. That is why email validation becomes a necessary method when working in the online digital world. It is also of great help in organising your inbox folder and listing only the important ones.
How does it work?
EPS that is email service providers are the ones who provide the users with email validation services. There are several free online tools in the form of websites and applications that also provide the same. All you got to do is upload the email address you want to verify on one of these websites and they will tell you if it is a valid, risky or invalid email address.
If it says,
- Valid, then it means the email address is fully valid and contains no errors.
- Risky, then there’s a probability of errors in the email address and can result in a bounce.
- Invalid means that the email address is invalid and contains errors.
Importance of email validation
Email validationproves to be of great help and comes with multiple benefits.
1. Existence Of Domain
Often, companies shut down and when this happens their email address also deactivates. And at times, companies change their email addresses. Email validation proves to be a boon in these cases. With the help of this process, it becomes extremely easy to know if the domain exists or not.
2. Any Changes In Job Or Position
If a person changes his or her job, then the email address also changes. Similarly, the change in position also leads to a change in email address. Usually, this is the case in large firms where the email depends on the position of employees. Email verification enables you to know whether the same email address is being used by the same person or not.
3. Presence Of Errors
Email verification is mainly used for this reason. Often, when a new email address is created email validation makes you aware of the errors present in it and also suggests the best possible changes. The errors can be syntax errors, grammatical errors or typos or additional spaces at times. Similarly, it also enables you to know whether the email address is genuine or fake.
4. About Email Provider
It is quite a probability that the email created by you may not reach its destination and you might not even become aware of this fact. This happens when the email provider is dead. It leads to the invalidity of the email address. But with the help of email validation, one can easily learn if their email is reaching its correct place or whether is it even reaching somewhere at all.
The above reasons might have made you enough awarenessof the importance of email validation. Thus, email validation is an important process in the online email marketing industry.
