As facebook advanced, it gained more popularity among people and thereby came up with many advanced features. You can now easily carry out online businesses on Facebook. If you have a mortar and brick store, you can opt for Facebook marketing. Facebook marketing is one of the best options for digital marketing. If you have a business, you probably would understand how digital marketing is becoming popular and is important for your business. With Facebook marketing, you can have a positive impact on SEO. Your data is collected for the ranking that you have and social media influencers search for these rankings.
About customer support
You can find a lot of people who prefer to connect with various brands through social media. Going to the store, phone calls, all these have become outdated now, plus these takes time as well. You can therefore create a chatbot at the Facebook messenger and from there, you can communicate with your users on the basis of their popular queries. These can include delivery details, price, payment options, purchasing details, etc. All you have to carry on is create a scenario based on the FAQ of the users and make answers for those. This way, the chatbot between you and a specific customer can imitate the real conversation.
About precise targeting
If you have done a basic study on Facebook, you may know that Facebook allows its users to segment the audience and target specific groups. If you opt for demographic targeting, you have the option of selecting audiences within a particular income, life events, education qualification, job, or even relationship status. Also, you can target customers by looking for their interests like what kind of sports do they prefer, their favorite entertainment, shopping habits, hobbies, etc. In addition to that, you can select and reach up to customers on the basis of intent device usage and purchase behaviors.