Using WordPress for your site pages, landing pages, and blogs makes a lot of sense. As an intuitive resource, it’s easier to create something and have it ready for indexing by the major search engines in no time. In order to make the most of what this approach has to offer, it helps to download and install a WordPress SEO plugin or two that will help your pages be more attractive to those engines. Here are some of the things that the right plugin can do.
Provide Support With Keyword Usage
Keyword selection and usage are key elements of any plan for search engine optimization. The choices must be relevant to the content and there’s the need to be mindful of how often keywords are used. You also want to choose keywords that are currently ranking higher in user searches.
There are plugins that can evaluate content and make suggestions for what keywords to include. Others can let you know if the usage is not in line with current search engine best practices. Think of it as one more way to improve your content and possibly earn higher placement in search engine results.
Provide Suggestions for Custom URLs for Pages and Posts
Search engine crawlers look at all sorts of data when evaluating pages for ranking. That includes the URL associated with a page. Whether it’s an individual post or a general information page, the goal is to ensure the URL says something about the content.
There are plugins that provide ideas on how to structure URLs so they are compliant with the current best practices. Putting those suggestions to good use will go a long way toward providing search engines with one more reason to rank your pages a little higher.
Optimize the Names Used for Images
Did you know that even the images you select to go with your written content make a difference to the search engines? Just as the keywords used within the text must be relevant, the same is true for the names that you select for the images.
If you’re not sure how to manage this and get the most benefit, it won’t be hard to find a WordPress SEO plugin that can come up with some suggestions. The result is that the crawlers tend to view your images as being a vital part of the page. With effective naming, there’s one more reason to rank your page a little higher.
Aid in the Creation of Meta Descriptions and Title Tags
Meta descriptions are what people see in search engine results after they submit some sort of query. They also see title tags that should tell them a little about what information is found on the page. Together, these elements can help users decide if they want to visit the page or pass it up in favor of a different one.
Effective descriptions and tags do matter in terms of ranking in search engine results. With the aid of a plugin, it’s possible to come up with descriptions as well as tags that convey information that increases the value and leads to higher rankings.
The bottom line is that identifying and installing the right plugins will make using WordPress more effective. Try a couple today and see what you think. Once you get used to utilizing these tools, you’ll never want to be without them again.
