Text messaging used to be a casual medium of communication between people. But after the pandemic, texts have undergone an immense transformation and are now heavily used in various enterprises.
The speed and convenience offered by text messaging have proven attractive to businesses. However, this integration has caused organizations to follow strict rules to ensure safety in communication. Regulation has given rise to the demand for text message archiving.
A text message archiver records and stores all messages sent to and from your business, providing an extensive collection of auditable records for disputes and compliance. But why would you need it?
Keep reading to explore the value of text message archiving for your company’s sake.
Maintain Compliance
The increasing popularity of text messaging in business settings has prompted several organizations to impose strict regulatory laws. These include the SEC and FINRA, two agencies that oversee the communication practices of firms.
If you handle sensitive consumer data, we can’t stress enough how essential it is to have an archiver. The lack of reliable records of messages can result in legal consequences ranging from multi-million fines to criminal charges.
Litigation Support
Other than compliance, archived text messages are helpful in cases of litigations and court dealings. Since they are permanent records stored safely in a data archive, you can present these as evidence.
For example, if a customer reports you due to an unsatisfactory communication experience, you can access your archive, look for a copy of the conversation, and defend your company.
Additionally, e-discoveries require you to present digital copies of your text messages. Without an archiver, you are at significant risk of legal repercussions that could damage your brand reputation.
Leak Prevention
Often, irresponsible messaging can lead to data breaches. You do not want critical company informationto leak from your texts, so it is best to take precautionary measures immediately.
Competitive text message archiving solutions can detect potential leaks by identifying keywords. Typically, the system would alert users about restricted keywords or phrases in their conversations, reminding them to be more careful about what they share.
Business Insights
Besides protection from breaches and lawsuits, captured messages are valuable business research and analytics sources. Studying customer interactions and responses through instant messaging allows you to streamline operations.
Archived messages contain information you could use to improve customer services and marketing by providing unique and specifically-tailored content to your customers.
Reliable Archiving Solutions by LeapXpert
You don’t need to go anywhere else to find your business’s best text messaging archive software. Don’t hesitate to contact LeapXpert, the award-winning provider of mobile-first archiving platforms.
Visit their website to book a demo today.
