Apple CEO Party in India
Apple is lacking an online video portal such as YouTube, Spotify and Netflix. There is news that Apple is planning to acquire Netflix in order to provide online music and video contents to its customers. A report by PC Tablet expresses the fact that Apple may tie up with Bollywood star Shahrukh Khan to be the brand ambassador for Apple in the second largest country India. To make things official Apple could make this announcement on legal papers when it will launch the new iPhones market in India, a country of 1+ billion people. Apple CEO Tim Cook was recently in India to realize the increasing cell phone demands and attended to a dinner party hosted by Khan himself, alongside various other Bollywood stars. So there is no doubt that Apple is thinking about Shahrukh Khan as Apple Brand Ambassador in India.
Shahrukh Khan as Apple Brand Ambassador
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That is a hint in itself regarding why Apple is keen on assigning Khan, for the very first time. Cook also met with Mahesh Bhatt, Farah Khan, Big B and other Bollywood directors. It has been reported earlier that Apple may dispatch its TV services in India soon. So it is expected that Apple may contract movie producers to in order to give contents to Apple TV.
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King of Indian Films Khan is known to have a good business sense and he keeps a satisfying image in public. There might be one of the reasons that Apple hopes to adventure that. Apple may be thinking: working together with Red Chilies Entertainment and other Bollywood producers for getting contents for its Apple Music and Apple TV.
Apple’s business with ShahRukh Khan is not new. A year ago, when the Company dispatched Apple Music in India, it made a playlist of SRK’s famous and heart touching songs in a bid to ethic users.
Apple has many famous personalities as its brand “ambassadors” somewhere else, for example, Brazilian-born soccer player Neymar, or NBA player Steph Curry in the U.S. These individuals are utilized to market Apple products.
This announcement will be made when Apple dispatches new iPhones in India, said by local website PC Tablet, referring to rumors sources. That could be a month or more after Apple’s classic U.S. launch in September.
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The news shouldn’t come as a wonder as it has turned into a trend, particularly with cell phone vendors, in India to make film stars for promotional models. The most of the brands have one or other celebrity to promote their items. As ASUS also contracted with Sonakshi Sinha for the ZenFone Max phone. Prior Micromax had hired Hugh Jackman for its Canvas phones.